Kartashov Will load - transport company

Brand building

Rent of a manipulator is a service for the transportation of goods using a special machine with a mechanical arm. This service is very standardized and it is difficult to offer something distinctive from competitors in the functional field of the brand. In this regard, there remains only a competent pricing policy and the emotional field of the brand, which should cause complete confidence in the company.


The customer was asked to use his last name in the title to demonstrate responsibility to customers. This is a very unpopular solution in Russia, due to the peculiarities of the mentality. From several options, the client chose Kartashov Will Load.

A corporate identity was developed including - Logo, Business cards, Stickers on cars


The development of the site was aimed at simplifying the presentation of information and focusing on emotional attributes.

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*EvilMarketing - our previous company name