Как ЦРУ помогает продавать нам сайты?

How does the CIA help us

sell websites?

Everything is very simple!

CIA specialists chose the same website development framework as we do!

We develop websites with Gatsby JS. This framework is based on the Open source library from Facebook - React JS which gives an opportunity to create very fast websites. The speed of website loading is approximately 420 milliseconds. A lot of companies all over the world trust this framework. This download speed currently exceeds the recommended download rate by 3 times. On our last project, we overtook the fastest competitor of the client by 4 times, and all others by 6 times.

Why is the speed of website loading so important?

  1. A 0.1 second loading delay reduces website conversions by 7% (research).
  2. Google says negative user experiences are down to 60% less likely to buy again.
  3. Loading speed affects the ranking of a site in search engines. It also affects the likelihood of your site getting into the test sample of the search neural network.

Below we will give an example of a report from Google Analytics of a regular website in PHP, where traffic is divided into two segments - the first segment makes micro conversions on the site (adding to the cart, writing to a chat, clicking on a phone number) and the second segment is all visitors.

The average page load time for the first segment was 1.12 seconds. While for all visitors this figure was 3.33 seconds.

The average page load time for the first segment was 1.12 seconds. While for all visitors this figure was 3.33 seconds. This means that only users with good page loading took positive action. This is because not all visitors have the same fast connection. For this reason, you should not analyze your website speed while connected to Wi-Fi.

Only 26% of users had faster page-loading than one second. This means that most of the advertising budget is wasted.

Only 26% of users had faster page-loading than one second. This means that most of the advertising budget is wasted.

Below is the same report from the website developed by us.

evilUnion

Here 79% of users had a speed higher than 1 second, 54% had more than 500 milliseconds!

Advertising budget, brand and customers

If your annual advertising budget for digital marketing is 10 million rubles, then with a site where 50% of users have a loading speed of more than one second, you throw out half of your budget. Not to mention the emotional loss in the eyes of customers.

We also make a very cool design

We also do performance promotion

We also have our own projects